About the Shop
All About the Cheese
One step inside our doors, you are immersed in what we love most: cheese. Wisconsin’s famous fare has deep roots in our home of Plymouth, Wisconsin, and we feed it with a shop stocked with specialty cheeses, a counter serving fresh, cheesy lunches and cheese-making history to explore. We are the Cheese Counter & Dairy Heritage Center.
The Best of Wisconsin Cheese
Whether you’re visiting our historic downtown, online or next door, our shop is the place to go for specialty and hard-to-find cheeses, and fresh cheese curds, from local dairies and state and regional cheesemakers. Taste test a free sample to find the perfect cheese pairing for your party plate, wine night, recipe or indulgent snack.
New! We now have cheesy chic gift boxes. Choose from prepackaged assortments of championship-winning Wisconsin cheeses and sausage. A perfect holiday gift from the Cheese Capital of the World. Order one now!
Melty Cheese is on the Menu
Belly up to our lunch counter for a multi-layered dairy experience. Our menu includes creative grilled cheeses, gourmet paninis and fresh deli sandwiches - all made from cheese available in our store with Boar’s Head meats - plus hot soups, snacks and sodas. For dessert, enjoy a scoop of Kelley's Country Creamery ice cream. Eat in, take out or pick up curbside.
New! Order ahead online: https://cheesecapitaloftheworld.com/collections/paninis
Gifts for the Cheese Lover
Our shop feels like stepping into an old-world market with tall ceilings for an open-air feel and a mix of grocery, gifts and must-have accessories. Pick up an essential cheese-carving knife and Cheese Capital of the World magnets, glassware, t-shirts and sweatshirts. A selection is now available online!
Everything You Wanted to Know About Cheese
Plymouth, Wisconsin, is the Cheese Capital of the World, which makes our shop in its historic downtown the perfect destination for cheese-centric celebration. And our very own cheese history is literally written on our walls. While waiting for your sandwich or browsing our cheese selection, engage with our interactive videos, quizzes and selfie fun center. Kids love it, and you’ll hopefully snag a few bits of cheesy trivia to impress your friends.